2022 Summer GAPNA Newsletter Volume 41 Number 2

Communicating About Nursing Home Care: Findings and Emerging Recommendations

FrameWorks has released a new brief, “Communicating About Nursing Home Care: Findings and Emerging Recommendations.”

The data-driven brief outlines preliminary findings on how members of the public think and reason about nursing homes.

Each of the six key findings comes with recommended communications strategies to move public thinking toward a more realistic and optimistic view of nursing home care, including the potential for lifesaving structural changes in how nursing homes exist and operate.

The brief can help promote support for the recently released recommendations from the National Academies of Sciences, Engineering, and Medicine in its report, “The National Imperative to Improve Nursing Home Quality: Honoring Our Commitment to Residents, Families, and Staff.”

That report stresses the need for immediate action to initiate fundamental change in the quality of nursing home care, which will benefit from a new narrative about these issues.